Step-By-Step Guide To Find The Best Name For Your Business

I. Considerations

• Name is for life
• Trademarking
• Emotional Value
• Associations

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  II. Types of Brand Name

• Founder’s Name (e.g. Tom Ford; Christian Louboutin)
• What you do (e.g. American Airline, Pizza Pizza)
• Out of context (e.g. Apple)
• Invented (e.g. Etsy, Teespring)
• Double Trouble (e.g. Breadbread)
• More

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  III. Brainstorm

• Pull out a piece of paper and list all the brand names that you like.
• Look into their origins and brand stories.
• Write all the words that come to your mind when you think about your own products or services.
• Be open-minded at this stage, as you could be inspired by anything and anyone.

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  IV. Check everything

• Check domains: Is your domain name still available?
• Dictionary check: Are there any negative connotations related to it?
• Google your name: Is there any weird things coming up that could potentially damage your name?
• Language swap: How does your name sound in another language?

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  V. Final Step

• Register and protect it.
• Start to design how it will look like.